Google Looker Data Studio
Digital marketers today are subject to the task of understanding and interpreting data for businesses and organizations. However, there is now more data derivable from a single visit to a website than ever before.
Digital marketing has therefore become increasingly diverse and complex with multiple data touch-points. Drawing awareness and reaching the end of the funnel requires exploring multiple data sources. Even putting together all core KPIs in simple Excel Sheets requires effort and knowledge of the data sources.