Google Analytics 4 Dimensions and Metrics Definition

Google Analytics (GA) provides detailed statistics and reports about your website site’s traffic. You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which pages were most visited and where your traffic came from (e.g., organic search, social media).

You can set up goals to track conversions and define conversion types. For example, a conversion could be a purchase, a sign-up for a mailing list or an event. You can set up custom alerts to trigger notifications when a goal is reached or a conversion type is created.

Every report in Google Analytics is made up of dimensions and metrics.

Dimension: A dimension in Google Analytics 4 is a description, characteristic, parameter or attribute or of your data. Like Page, Landing Page, City, Device Category, and Source / Medium are all dimensions.

Metric: Metrics are the measurements made against these dimensions. Like sessions, pageviews, and bounce rate are all metrics.