10 Reasons You Should Be Using Looker Studio
Those days are over when you have to spend hours exporting, cleaning, and formatting data in Excel. Good news, in Looker Studio, you can create a beautiful live-report report and supercharge your analytics
In case you're curious about Looker Studio: it's a web-based dashboard tool from Google, and It's absolutely free!
1. Full customization controls
It provides a blank canvas to design your report from scratch or import it from Looker Studio Gallery to kick-start your development. There are no fixed columns or widgets sizes, and you can develop a single-page report or page-based report just like Google Slide or Microsoft PowerPoint
2. Real-time reporting
Once created, you have a real-time report available and up to date anytime, and you can even schedule exporting as PDF, delivered to you or your clients.
3. Combine multiple data sources onto one report
Looker Studio can combine multiple sources in real time and doesn’t require scheduling data refresh. As of Sept 2020, there are 18 data connectors available from Google and 280 connectors by Google Partners.
4. Advanced sharing and collaboration
It’s effortless sharing a Looker Studio report, and you have two ways to share reports. One for individual reporting and others for community reporting.
Report Sharing – Must have a Gmail account to view or edit
Link sharing – Doesn’t require a Gmail account to view or edit
Anyone on the Internet can find and view
Anyone on the Internet can find edit
Anyone with the link can view
Anyone with the link can edit
Off – only specific people can access
5. Advanced filters and advanced formulas such as calculated metrics and calculated fields
The advance formula is created within the calculated field, and it helps you create custom formulas such as New Users vs. Returning Users
6. Blend data to bring a KPI from different data sources
Blending lets you create a report/chart based on multiple data sources. For example, you can combine the Impression from Google Ads and Facebook Ads
7. Ready-made theme to kick start your development
Besides amazing Google Data Gallery, there are 19 pre-made templates that you can choose and customize.
8. Embed external content
It’s a great way to bring an existing report or doc or even a live webpage to your Looker Studio.
9. PDF download
As I mentioned earlier, you can download the Looker Studio report in PDF or schedule exporting to your clients or yourself
10. It's free
It’s completely free, and if you own data, you can create an amazing report
- Background and Border
- Missing Data
- Conditional Formatting
- Chart Header
- Reference Lines
- Report Settings
- Keyboard Shortcuts
- Theme and Layout
- Pie/Doughnut Chart
- Bullet Charts
- Gauge Charts
- Line Charts/Time Series Charts
- Column Charts
- Combo Charts
- Pivot Tables
- Area Charts
- Scatter Charts
- Bubble Chart
- Geo Maps Charts