Bullet charts display a single metric performance and progress towards a certain goal or against a benchmark. You can optionally display a target value, and set it up to 3 ranges.

1. Bullet Chart: With Target and Ranges

• A Gauge chart alternative in Looker Studio. Bullet charts don't always need to be this big - this example is only used to explain details.

• A center blue bar shows the actual value of the metric. In this example that is 2021 YTD revenue.

• In this example, the target is set to 1 million and the blue line represents how far the target has reached so far against the Black target line

• Ranges are set manually, and the following range value should be greater than the last one.

Recommended: Yes

• Bullet charts with target and Ranges: to display a single metric performance divided into three ranges and progress towards a goal or against target benchmarks.

2. Bullet Chart: Without Target (Ranges Only)

• This is the same chart as above, only the target configuration has been removed.

• A Gauge chart alternative in Looker Studio. Bullet charts don't always need to be this big - this example is only used to explain details.

• A center blue bar shows the actual value of the metric. In this example that is 2021 YTD revenue.

• In this example, we have not set a target value. It can be considered the revenue ranges up to 500k as poor, above 500k and up to 800k as an average, and above 800k as good.

Recommended: Yes

• Bullet charts with ranges (without target): to measure a metric performance divided into 3 ranges, for example, ranges for poor, average, and good.

3. Bullet Chart: With Target Ranges and Comparison